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Privacy Policy

Last updated: October 2026

This policy explains how Driving School Signs ("we", "us") collects, uses and protects your personal information when you visit drivingschoolsigns.co.uk, order a sign from us, or contact us. We are based in the UK and follow the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

We are Driving School Signs. You can contact us about this policy at sales@drivingschoolsigns.co.uk or on WhatsApp at 07466 668 053.

What information we collect

Depending on how you use our site and services, we collect:

  • Order and account details. Your name, email address, phone number, billing and delivery addresses, and what you ordered.
  • Design details. The business name, phone number and other wording you want on your sign, your vehicle's make, model and year, any notes about the design, and any logo or artwork you send us. Artwork may contain names, phone numbers or other contact details.
  • Messages. Emails and WhatsApp messages between you and us, including proof approvals and any photos or files you attach.
  • Payment details. Payments are handled by either [Stripe / WooPayments / PayPal]. We do not see or store your full card number. We receive confirmation that payment was made and basic details such as the last four digits of the card.
  • Technical details. Your IP address, browser type, device and the pages you visit, collected through cookies and similar technologies (see Cookies below).
  • Marketing preferences. Whether you have asked to receive emails from us.

How we use your information and why

We only use your information when the law allows us to. The reasons we rely on are:

  • To carry out our contract with you. Taking payment, designing and making your sign, sending proofs, arranging delivery and dealing with any problems with your order.
  • To meet legal obligations. Keeping accounting and tax records.
  • For our legitimate interests. Replying to enquiries, keeping your artwork so you can reorder, preventing fraud, keeping the website secure and understanding how it is used. We weigh these interests against your rights.
  • With your consent. Sending marketing emails and setting non-essential cookies. You can withdraw your consent at any time.

Marketing

We only send marketing emails if you have opted in, or if you are an existing customer and the email is about similar products from us. Every marketing email has an unsubscribe link, and you can ask us to stop at any time. We do not sell your information to anyone.

Who we share your information with

We share your information only where needed to run the business, and only what the recipient needs to do their job:

  • Payment providers, to take payment and prevent fraud.
  • Couriers and postal services, to deliver your order. They receive your name, delivery address, phone number and email address.
  • Our website hosting provider and the software that runs the site, including WordPress and WooCommerce.
  • WhatsApp (owned by Meta), when you message us there.
  • Our accountant or bookkeeper, and other professional advisers where necessary.
  • Authorities such as HMRC or the police, if the law requires it.

Transfers outside the UK

Some of these providers, including payment processors, Meta and Google, may process information outside the UK. Where they do, we rely on safeguards the law recognises, such as UK adequacy regulations or approved standard contract terms.

How long we keep your information

  • Order and payment records. 6 years, which is the usual period for tax and accounting purposes.
  • Artwork, proofs and design details. 3 months after your last order, so you can reorder or raise a problem. We delete them sooner if you ask and we are not legally required to keep them.
  • Emails and WhatsApp messages. 12 months after the last message.
  • Marketing details. Until you unsubscribe or ask us to delete them.
  • Website data. For the periods set out in the Cookies section.

Photos of finished signs

We will send you photos of your finished sign. We may share photos of finished signs on our website or social media. If a photo shows your name, phone number, logo or number plate, we will ask your permission first.

Keeping your information safe

Our website uses HTTPS, we limit who can access customer information, and we use reputable service providers. No online system is completely secure, so please do not send card numbers, passwords or similar sensitive details by email or WhatsApp. If a data breach puts your rights at risk, we will tell you and the ICO as the law requires.

Your rights

Under UK data protection law you have the right to:

  • ask for a copy of the personal information we hold about you;
  • ask us to correct information that is wrong or incomplete;
  • ask us to delete your information, in some circumstances;
  • ask us to restrict how we use your information;
  • object to us using your information for our legitimate interests or for direct marketing;
  • ask for your information in a portable format, where we use it under a contract or with your consent; and
  • withdraw your consent at any time.

To use any of these rights, email sales@drivingschoolsigns.co.uk. We normally reply within one month and do not charge a fee. We may need to confirm your identity first. Some rights are limited by law, for example where we must keep tax records.

Cookies

Our site uses cookies that are necessary for it to work, such as keeping items in your basket and completing checkout.

Children

Our products are for businesses, mainly driving instructors and driving schools. Our site is not aimed at anyone under 18 and we do not knowingly collect information from children.

Links to other websites

Our site may link to other websites. We are not responsible for their privacy practices, so please read their policies before giving them your information.

Complaints

If you are unhappy with how we have used your information, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.

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